BECC Webinar: How Weathercasters Are Improving Public Understanding of Climate Change

May 17, 2023 | 2:00pm - 3:00pm EDT

People need a clear understanding of climate change to make informed decisions about their future. Climate change is a global threat, but without seeing and understanding its local impacts, people are less likely to take action. Local TV weathercasters have an important role to play in addressing this issue because they can spotlight ever increasing extreme weather events and make the link to climate change clear for their viewers.

Join us for a webinar highlighting the highly successful Climate Matters program, an initiative that helps TV weathercasters report on the local relevance of global climate change. Attendees will learn how George Mason University and Climate Central used a “community of practice” model to increase local climate reporting 100-fold over the past decade, which has led to a significant increase in public understanding of climate change nationwide.



Edward Maibach, MPH., PhD., Professor at George Mason University & Director, Center for Climate Change Communication    

Ed’s research illuminates public understanding of climate change and strategies for enhancing it. Ed previously served as Worldwide Director of Social Marketing at Porter Novelli and Associate Director of the National Cancer Institute. He is a Fellow of the American Academy for the Advancement of Science and is an elected National Academy of Medicine member. He also serves on the Global Climate and Health Alliance board of directors.

Bernadette Woods Placky, Chief Meteorologist and Director, Climate Central's Climate Matters

Bernadette develops partnerships with media organizations, non-profits, and academic institutions in her leadership role with Climate Central, and serves as an expert on the links between climate change and weather.

Before coming to Climate Central, Bernadette worked for decades as an on-air meteorologist in markets in Arkansas, Kentucky, and Maryland. Woods Placky holds a B.S. in Meteorology and a minor in French from Penn State University. She carries both American Meteorological Society certifications—Television Seal of Approval and Certified Broadcast Meteorologist.

Moderator: Miriam Aczel, PhD., McQuown Postdoctoral Fellow, California Institute for Energy & Environment (CIEE) at UC Berkeley

Miriam is working on the Oakland EcoBlock community solar microgrid pilot project. She is an Honorary Research Associate at Imperial College London’s Centre for Environmental Policy. Miriam earned her PhD at Imperial College London, where she was a President’s PhD Scholar. She is also co-founder and co-director of the Amir D. Aczel Foundation for Research and Education in Science and Mathematics, a nonprofit working on environmental education in Cambodia. Miriam is a Fellow of the Royal Society of Arts.

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