Effective climate communication must involve compelling storytelling to earn an audience’s attention, trust, and engagement. In this webinar, we will share strategies that help content break through the noise across digital platforms while getting people to care about climate solutions.
We will be joined by Jacob Simon, an award-winning video creator, who will explain the process and tactics he’s used to successfully build an audience of more than one million people, turn technical topics into accessible and uplifting stories, and drive people to take meaningful action.
Speakers:
Jacob Simon, Independent Video Creator
Jacob is an award-winning climate educator and video creator, best known as the force behind the fast-growing JacobSimonSays platform, where he shares stories of progress to replace dread and fear with hope and action.
Jacob’s content has been viewed well over 100 million times and maintains an engagement rate higher than 95% of creators with similar reach, a testament to the deep connection he holds with his audience and the trust he’s built through consistency, creativity, and care.
From collaborations with Climate Power, Imagine5, Clean Creatives, NRDC, and more, to recognition as one of 2024’s Climate Creators to Watch by Pique Action and Harvard C-CHANGE, Jacob is at the forefront of a new generation of climate leadership powered by heart and storytelling. He’s also a creative fund recipient from Wave and the Shorty Awards.
Moderator: Beth Karlin, Founder and CEO, See Change Institute
Beth works on projects to train energy managers on behavior, understand and influence electrification, and support community energy programs. Beth has published her work in venues ranging from Psychological Bulletin to Peace Studies and is a sought-after speaker and trainer on storytelling, smart homes, and the social science of sustainability (and she loves alliteration). She is a past president of the American Psychological Association’s environmental psychology division, associate editor for Energy Efficiency Journal, and a member of the National Academies of Science Environmental Health Matters Initiative. Before receiving her PhD in social ecology from UC Irvine, Beth spent nearly a decade working in K-12 education, holding positions as a teacher, counselor, and school administrator. She believes that the role of a researcher is not only to better understand the world but also to improve it and hopes that her work is able to serve both purposes.
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