North American SEM Collaborative

February 18, 2020
ACEEE is excited to introduce a new professional membership and outreach initiative called the North American Strategic Energy Management Collaborative (SEM Collaborative).  The SEM Collaborative is a project of ACEEE that will operate in accordance with the Charter of the Strategic Energy Management Collaborative developed and approved by the SEM Collaborative Board.


Many organizations, including the U.S. Department of Energy and Natural Resource Canada, consider the systematic management of energy by large energy consuming facilities – a practice known as strategic energy management, or SEM – to be one of the largest opportunities for energy efficiency programs to save energy. A recent study by ACEEE determined that a robust expansion of SEM programs could reduce energy use in the industrial sector by 16 terawatt-hours (TWh) of electricity and 218 trillion British thermal units (TBtu) of natural gas by 2025. Companies could save $4.6 billion and carbon emissions could drop by 26 million metric tons (MMT)[1].  

To realize SEM’s game-changing potential, the SEM Collaborative’s goal is to improve the effectiveness of existing SEM programs, grow the number of programs in the US and Canada, and enhance the skills of thousands of workers. The SEM Collaborative will establish a community of practice by carrying out the following activities: 

  • Holding training and networking events 
  • Creating and disseminating informational materials on best practices  
  • Providing on-line educational resources 
  • Convening working groups to share best practices and insights on priority topics 
  • Conducting research and publishing the findings in white papers and reports 

The SEM Collaborative will also engage policy makers and other stakeholders to encourage them to support SEM programs in general and effective program design in particular. The SEM Collaborative will coordinate with the regional collaboratives (see Related Items) and other organizations on research and engagement projects. It will also serve as an international clearinghouse for information on energy management programs and practices. The SEM Collaborative will be a resource that utilities and other entities can access when setting up new SEM programs. 

To learn more about the SEM Collaborative and to get involved, join the mailing list today! It’s free, and you’ll receive information on SEM research and upcoming events.

Join Us! 


Directory of SEM Programs in US and Canada

SEM Program Directory

Is your program listed?  If not, email Walt at




October 2022 | SEM and Resilience: 2021 Survey Results

This qualitative survey explored what effects the 2020 pandemic and/or natural disasters had on SEM participants.


November 2021 |  Canadian Strategic Energy Management Market Study

This report examines the potential for SEM to reduce energy use and GHG emissions by 2030. 


May 2021 |  Strategic Energy Management Program Persistence and Cost Effectiveness Report

On behalf of the NASEMC, the Lawrence Berkeley National Laboratory and ACEEE jointly analyzed the cost effectiveness and prospective savings persistence of SEM programs across North America, surveying 24 active programs. The report provides the most comprehensive snapshot to date of strategic energy management.


August 2020 |  Negative Savings Focus Group

This focus group, organized by the NASEMC, interviewed 24 program administrators and implementers across 14 states to understand how negative savings are handled. This report out includes findings and their recommendations for the SEM industry.

Negative Savings Focus Group Results


Follow NASEMC on social media to learn more about upcoming webinars, conferences, and networking opportunities. For more information on becoming a sponsor, contact Andrew Whitlock.

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  • Membership

    We want you to be involved in our organization! We depend on you to fulfill our mission: to accelerate adoption of Strategic Energy Management (SEM) and enhance the effectiveness of SEM offerings across the C&I sectors by providing leadership, strategic direction, and innovation to collaboratively develop solutions to SEM expansion, implementation, technical, market or policy challenges.  

    Your input, participation, and expertise will help guide us and ensure that we provide the most value to you and your organization. There are many ways for you to get involved:

    Membership Benefits:

    Membership Benefits


  • Board Members

    The SEM Collaborative is led by a board of SEM leaders who are committed to elevating and accelerating how SEM is practiced across North America.  This group is interested in increasing our representation from diverse perspectives, including from different organization types, different regions, and other forms of diversity.  We welcome other persons potentially interested in supporting SEM Collaborative efforts as board members.  Please reach out to Neal Elliott to express interest.


    Wendy Gibson, LEED AP, PROSCI Change Management, Energy Trust of Oregon

    Wendy Gibson has worked in the facilities and sustainability field for over 13 years and has been passionate about SEM since 2012. Since that time, Wendy has worked to ensure that every organization, institution, and company has the opportunity to experience the success she saw through SEM. Wendy first came to SEM as participant and was a commercial SEM coach from 2015 – 2020. Wendy now leads Energy Trust of Oregon’s Existing Buildings Program that includes, among other things, SEM.

    Wendy has a BS in Sociology and is an expert in identifying O&M efficiency opportunities by focusing on the people side of buildings. She enjoys supporting organizations through the change management process as they integrate SEM best practices into their company to ensure persistent savings. Wendy believes that SEM can work in any organization regardless of size, industry, or culture. She is also a skilled presenter and facilitator and enjoys all aspects of bringing people together to learn from one another.    


    Greg BakerVEIC 

    Greg is an Engineering Manager in VEIC’s Engineering Division and has more than 16 years of experience in the energy efficiency field. Greg has worked both in a technical role as an energy consultant and in sales as a key account manager. He has worked almost exclusively with large commercial and industrial customers. 

    In addition to his Engineering role, Greg is also leading VEIC’s Strategic Energy Management (SEM) program efforts in the states of New York and Vermont. He also serves as a lead advisor to Hawaii Energy on effective SEM program design and delivery. Greg holds a Bachelor of Science degree in Mechanical Engineering from the University of Pennsylvania.


    Walt Tunnessen, CEMU.S. EPA  

    Walt Tunnessen is the National Program Manager for the U.S. EPA’s ENERGY STAR program for Industry where he leads initiatives with manufacturing sectors to identify energy management best practices.  He has managed the development of the first sector-wide energy performance benchmarking tools for multiple industrial sectors that now provide the basis for ENERGY STAR certification.  Walt has also created numerous ENERGY STAR strategic energy management resources, contributed to the ISO 50001 standard, designed the ENERGY STAR Challenge for Industry recognition program, and helped developed the ENERGY STAR Energy Treasure Hunt guide.  

    Walt earned a MS from the Lally School of Management at Rensselaer Polytechnic Institute, a MSEL from Vermont Law School, a BA from the University of Pennsylvania, and is a Certified Energy Manager (CEM) by the Association of Energy Engineers. 


    Peter BassettEnergy Performance Services  

    Peter is President and owner of Energy Performance Services (EPS), a company which has specialized in industrial energy efficiency and energy management for over 27 years.  Working with companies in North America, Asia, South America and Africa, Peter has extensive experience with the development and implementation of energy efficiency projects, development of markets for energy efficiency services, design, and delivery of EE programs and EE training.  

    Peter has expertise in the implementation of energy management systems such as ISO 50001 and 50001-Ready, energy management information systems (EMIS) and Strategic Energy Management (SEM).  


    Derek Okada, Southern California Edison

    Derek is a Senior Manager with SCE’s Energy Efficiency (EE) Program team and has over 20 years of experience from working in the electric utility, media/publishing, information technology, automotive and financial services industries.

    Derek currently oversees a team of program managers responsible for administering thirty-eight (38) of SCE’s Energy Efficiency programs for the Commercial, Industrial, Agricultural, and Public sectors. These include EE programs for Custom, Deemed, Retrocommissioning, Midstream Lighting and Food Service, New Construction, Normalized Metered Energy Consumption (NMEC), Strategic Energy Management (SEM), Trade Professionals, Local Government Partnerships, Institutional Partnerships, Regional Energy Networks (RENs) and On-Bill Financing.  Previously, Derek led SCE's Demand Side Management (DSM) Planning & Integration team.

    Derek formerly worked for the Los Angeles Times/Tribune Company, Ingram Micro, Toyota Motor Sales, USA and Arthur Andersen LLP and has a Bachelor of Arts degree from UCLA and a Master of Arts degree from the University of Chicago.  Derek has worked for SCE for the last 13 years.


    Chellie Jensen, PE, Idaho Power

    Chellie Jensen has been part of the Idaho Power Commercial and Industrial Energy Efficiency team since 2009, specifically working on Custom Projects and Strategic Energy Management as a Senior Engineer. Chellie’s 22 years of experience includes working as an engineer for two of Idaho’s largest industrial customers. Chellie graduated from Montana Tech in 1999 with a BS in Mechanical Engineering and is a registered Professional Engineer in Montana and Idaho. She and her husband Travis have two boys; Jackson (9) and Will (7).  She enjoys skiing and mountain biking with her family (while she can still keep up with her boys) as well as knitting, making sourdough and kombucha, running, and playing volleyball (pre-pandemic.)


    Katie Dooley, NYSERDA

    Katie leads the Strategic Energy Management (SEM) program at NYSERDA. She designed and launched the initial program to the industrial sector in New York in 2016 and has since grown the program to include water resource recovery facilities and the commercial sector.  In addition, Katie works with industry groups and stakeholders to incorporate standardized tools and best practices into the evolution of the program and shares out lessons learned.

    Katie earned her degree in Political Science from the State University of New York at Albany, and a M.B.A. in Sustainable Business from Marylhurst University.

    Holly Farah, LEED AP, Rouj Energy Analytics

    Holly Farah is Founder and CEO of Rouj Energy Analytics, a rapidly growing cleantech firm that is specialized in energy data analytics and quantitative research; design; planning; and evaluation, measurement and verification (EM&V) of a wide range of demand-side management (DSM) portfolios and programs, including agile evaluation of industrial and commercial Strategic Energy Management (SEM) programs. Rouj harnesses the power and capacity of data to revolutionize the traditional implementation and evaluation practices and methodologies. Since its inception in 2016, Rouj has been involved in performing state-of-the-art engineering and meter data analysis for utilities and regulators across North America.

    For over twenty years, Holly Farah has been leading DSM impact evaluations in different regulatory environments and climatic conditions across North America, training and mentoring many engineers on industry best practices related to quantitative analysis and energy performance modeling and serving as technical advisor and subject matter expert for a broad range of evaluation topics including energy codes and standards, net zero, and performance-based programs.

    Anna Kelly

    Anna Kelly received her MPP in Energy Policy from Oregon State University. Her specialty is measurement and verification (M&V) and she received her training from Energy Trust of Oregon’s evaluation team. She is a certified measurement and verification professional and serves on the IPMVP technical committee. She has evaluated over 150 energy efficiency programs, including more than half of the SEM programs in the US and Canada. She designed and launched the statewide Industrial Strategic Energy Management program administered by the Colorado Energy Office.

    She is currently the Head of Measurement and Verification at Power Takeoff, where she oversees, directs and coordinates over 1,000 energy efficiency projects a year while prioritizing scholarly activity around advancing high quality, reliable, and cost-effective strategies to arrest climate change. Her active areas of research include measure persistence, the tradeoffs of cost benefit analysis and climate change mitigation, weather normalization, and advanced M&V. She serves the industry through research and has published 16 peer-reviewed articles, book chapters, guidelines, and presentations to increase understanding of energy programs including designing measurement criteria, adapting to COVID-19 non-routine events, and using advanced M&V to measure SEM achievements and growth.

    Anna has been married to her college sweetheart Patrick for 9 years and is the proud mother of Ruth (5) and Maggie (3).

    Mike Kelly

    Mike Kelly is the Acting Manager of the Industry Technical Team at the Office of Energy Efficiency. He is a member of the ISO/TC 301 and the Canadian Mirror Committee to ISO/TC 301, responsible for energy management and energy savings standards. Prior to this, Mike spent over four years as a Senior Industrial Engineer at Natural Resources Canada. He has an extensive knowledge of industry, programs and policies, with a focus on energy efficiency, emission reductions and economic performance.

    Before joining government, Mike spent over six years in industry as a Process Engineer and Energy Manager. In these roles, he facilitated production through the design, development and continual improvement of industrial equipment and processes. Mike championed energy saving initiatives, including the implementation of an energy management system, employee awareness campaign and a number of energy efficiency retrofits and process upgrades. This resulted in an award-winning program that achieved energy, water and emission reductions by over 60% in three years and provided millions of dollars in annual cost savings. During his time in industry, Mike also served as a Chair for the General Manufacturing Sector of the Canadian Industry Partnership for Energy Conservation, a Standing Committee Member on Energy Efficiency in Buildings responsible for the National Energy Code of Canada for Buildings, and an Industrial Partner for Algonquin College.

    Mike is an advocator for responsible energy use and firmly believes that there is a direct link between meeting net-zero emissions targets and effective energy management. He is a strong supporter of the energy efficiency first principle and bringing behavioural, organizational and technological change together to maximize results. It starts with asking a simple question – how can we save more energy? Mike first asked this question in industry and continues to ask it regularly in government.

  • Calendar
  • Past Events

    View Past Webinars


    July 2021 | SEM Summit, Virtual 

    Join the North American SEM Collaborative for the 5th Annual SEM Summit! The 2021 SEM Summit will provide a unique opportunity to virtually connect with the growing SEM community. This 2-day event will offer live presentations, cutting-edge research, and special breakout sessions. Join utility professionals, program administrators, evaluators, and other energy efficiency professionals to hear customer perspectives, get updates from regional SEM collaboratives, and interact with the SEM experts.

    August 17, 2020 | SEM Summit, Virtual 

    Hosted by the North American SEM Collaborative, the 2020 Virtual SEM Summit will provide a unique opportunity to explore how SEM is contributing to commercial and institutional markets across North America. This event will offer live presentations, cutting-edge research, and special breakout sessions. Join utility professionals, program administrators, evaluators, and other energy efficiency professionals to hear customer perspectives, get updates from regional SEM collaboratives, and interact with the SEM community.

    View 2020 SEM Summit Presentation

    NASEMC Webinar Series

    The North American SEM Collaborative is starting an SEM webinar series that will provide value based on urgent issues as well as longer-term challenges and opportunities, feature regional highlights as well as updates on our other research and projects, and include guest speakers as well as engaging polls and surveys to foster collaboration and support continued elevation of the SEM community. The webinars lead up to the SEM Summit on August 19th, with the following webinar topics and dates:

    SEM 2030 – Wednesday, August 5, 2020 at 2:00 PM EST

    SEM & Diversity, Equity, and Inclusion - Tuesday, July 7, 2020 at 2 PM EST

    COVID-19 and SEM - Tuesday, April 7, 2020 at 2:00 PM EST.

    SEM&V: 2020 State of the Union – Wednesday May 6, 2020 at 2:00 PM EST 

    IDSM+SEM – Thursday, June 4, 2020 at 2:00 PM EST  

    NASEMC Webinar: SEM Lite – Thursday, February 25, 2021 at 2:00 PM ET

    SEM programs initially focused on large industrial and commercial end-users.  In recent years, programs have begun working with smaller and smaller sites… enter SEM Lite!  This webinar will cover the different aspects of SEM Lite, where it is and where it is headed.  Join us.

    2020’s SEM Success Stories

    Wednesday Dec 16 at 11 AM PST/2 PM EST

    2020 has been a year of challenges—but it has also been a year of progress. Our Strategic Energy Management efforts have dealt with curveballs, overcome obstacles, and discovered positive and exciting trends for the future. Join us to hear success stories from program administrators, implementers, evaluators, and stakeholders, and learn how we can take this momentum into 2021.

    August 12, 2019 3rd Annual SEM Summit, Portland, OR

    Strategic Energy Management (SEM) programs are changing the way utilities and program administrators interact with large industrial, commercial, and institutional customers. To seize on this development, dozens of stakeholders have collaborated to launch a new initiative, the North American SEM Collaborative (NASEMC), to create a community of practice to advance the success of energy management programs. The third annual SEM Summit was their first official event and it introduced the Collaborative and its plans to the public.

    The Summit took place at the same hotel as the ACEEE 2019 Summer Study on Energy Efficiency in Industry. This event introduced participants to NASEMC leadership, the Collaborative’s activities, and provided opportunities to become involved.

    The Summit built on the success of prior summits, addressed participant’s key needs, and advanced SEM program efforts throughout North America.

    Agenda items included:

    • Discussion of collaboration between NASEMC and regional SEM collaboratives
    • Presentations of successful implementation practices
    • Barriers and opportunities for more success
    • When and where to include ISO 50001 and DOE’s 50001-Ready program
    • Measurement and verification (M&V), and persistence of energy savings
    • Strategies to get customers and corporate leaders to act

    Check out our blog post summary of the event, and view our photo gallery


    August 15, 2018 | SEM Summit, Pacific Grove, CA 


    August 15, 2017 SEM Summit, Denver, CO 


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View past webinars on YouTube

[1] Unger, L. 2018. “Doing Our Part: The Contribution of Energy Efficiency Policies to Meeting US Climate Goals



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