Designing Behavior Change Programs for Encouraging Energy Efficiency

March 6, 2019 | 11:00am - 12:00pm EST

This webinar was recorded on March 6, 2019. Do you have questions about behavior change and energy efficiency? Curious about how you can leverage social marketing to promote smarter energy use? Two prominent communities have an exciting behavior change 101 event for you! The Behavior, Energy & Climate Change Conference (BECC) and The Social Marketing Association of North America (SMANA) will be collaborating to present a webinar that will explain several theories of behavior change along with a systematic approach for designing, implementing and evaluating these programs. Dr. Sussman, co-chair of BECC and Senior Manager of the Behavior and Human Dimensions Program at ACEEE, will describe several examples he helped design, as well as other relevant programs. BECC 2019 is going to be held in Sacramento, CA, November 17-20. If you want to learn more about the conference or submit a presentation abstract, visit:

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