Changing minds is difficult. This is especially true in domains where one’s viewpoint is tied to their identity and echo chamber rather than information and facts. Attempts to change minds using data, persuasion, or interventions have largely failed. So how can we successfully change minds?
Join us for a webinar to hear new findings from Professor Moran Cerf on novel ways to shift the views of climate skeptics toward support for climate science. Professor Cerf will also share results from two recent works (Cerf et al., 2023, Nature Climate Change, and Matz et al., 2023, Computer in Human Behavior) about changing behavior across various domains (ranging from neuroscience to psychology and computation - using advances in Generative AI).
Moran Cerf, Professor of Neuroscience and Business (Columbia University) and the Alfred P. Sloan Professor of Screenwriting (American Film Institute)
In his recent work, Cerf helps leaders implement key lessons from decision-science and neuroscience in critical choices regarding existential threats (i.e., nuclear launch protocols and climate change). Prior, Cerf studied patients undergoing brain surgery with neural implants to decode decisions, memories, and dreams. His work gave rise to some of the contemporary advances in neuroscience and applications (i.e., advances in brain-machine interfaces).
Cerf’s work has been portrayed in scientific and popular outlets. He has published several books, including the recent "Brain Imaging: An Illustrated Guide to the Future of Neuroscience,” and his public talks at venues such as TED, TEDx, the World Economic Forum, and others have garnered millions of followers.
Cerf spent a decade working in the Israeli cybersecurity space as a hacker and has had an extensive career in the Israeli tech industry.
Moderator: Miriam Aczel, PhD., McQuown Postdoctoral Fellow, California Institute for Energy & Environment (CIEE) at UC Berkeley
Miriam is working on the Oakland EcoBlock community solar microgrid pilot project. She is an Honorary Research Associate at Imperial College London’s Centre for Environmental Policy. Miriam earned her PhD at Imperial College London, where she was a President’s PhD Scholar. She is also co-founder and co-director of the Amir D. Aczel Foundation for Research and Education in Science and Mathematics, a nonprofit working on environmental education in Cambodia. Miriam is a Fellow of the Royal Society of Arts. She speaks French, Italian, and Hebrew, and is learning Spanish.
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