Washington, DC—Marketing expert Camron Assadi will join the leadership team of the American Council for an Energy-Efficient Economy (ACEEE) to oversee the organization’s communications and marketing efforts as well as its conferences, the group announced. Assadi will come to ACEEE as Senior Director for Marketing and Communications after leading digital marketing initiatives at consulting firm ABD Direct, where he served nonprofit clients including The Century Foundation and Greenpeace USA.
“Camron brings extensive experience helping mission-driven organizations take on complex problems and communicate about them in a way that is easy to understand,” said Steven Nadel, ACEEE’s executive director. “We are delighted to welcome someone with his expertise and creativity to the team to share ACEEE’s research with a wider audience and drive awareness of the importance of energy efficiency to preventing the worst effects of climate change.”
Assadi said: “I’m excited to join ACEEE and help expand the reach and impact of the organization’s work. ACEEE’s research and analysis are critical to the future of our environment and health, and I look forward to communicating this to key audiences in coordination with the organization’s partners. I’ve long had a passion for fighting climate change and building toward a clean energy future and am thrilled to be working on efficiency solutions in this new role.”
Prior to joining ABD Direct as vice president, digital marketing in 2018, Assadi led marketing and communications at Water for People, a global nonprofit focused on improving access to clean water and sanitation. He also launched the Climate Relief Fund, a nonprofit that led a successful campaign to help people hardest hit by drought and wildfires in California. Other past roles include serving as product marketing manager at scientific journal PLOS ONE and deputy internet director at humanitarian aid organization Mercy Corps.
Assadi succeeds Wendy Koch, who stepped down from the senior director position in September after six years expanding the organization's communications channels and growing its public profile.
Assadi will oversee the nine staff members on ACEEE’s communications and conferences teams and serve on ACEEE’s five-person executive team. He begins on December 5.