Dr. Sussman leads research on energy efficiency behavior change and health programs. He directs BEAR Hub (Behavior, Energy, Action and Research), co-chairs the BECC conference (Behavior, Energy and Climate Change) and has authored academic papers and book chapters on the psychology of climate change, behavioral interventions to encourage energy efficiency, and the psychological determinants of pro-environmental behavior. Dr. Sussman has been an advisor for organizations, including the G20, that implement energy efficiency behavior change programs, and has testified before the California legislature and the National Academies of Sciences, Engineering and Medicine. He has also served as an expert reviewer for academic journals and large-scale government grant opportunities. Reuven is an adjunct professor and member of the Faculty of Graduate Studies at the University of Victoria (Canada) and sits on the editorial board of the Journal of Environmental Psychology and Journal of Social Psychology. Dr. Sussman earned a doctor of science in social and environmental psychology from the University of Victoria.
Home energy report programs, in which utilities provide households with personalized insights into their energy use and tips to lower their bills, are a…
New research explores how firms make energy investment decisions
Energy efficiency upgrades can lower household energy costs significantly. However, many low-and moderate-income (LMI) households cannot afford the full cost of upgrades, even with assistance from …
About one in five (approximately 19% of) income-eligible households in our national survey were initially deferred from the Weatherization Assistance Program …
This report examines how electricity rate design, energy efficiency upgrades and behavioral strategies can make home heating electrification with heat pumps more affordable. It finds that heat pump–specific rates, winter discounts and efficiency improvements can lower household energy costs while helping utilities and policymakers overcome financial and nonfinancial barriers to residential electrification.
This report examines consumer attitudes, motivations, and barriers related to residential electrification based on a nationally representative survey of 1,801 U.S. homeowners and renters. It identifies the factors most likely to influence adoption of electric heating, water heating, and cooking technologies, including prior experience, perceived costs, efficiency, health, safety, and environmental benefits. The report also explores how utilities and program administrators can use behavioral science, targeted messaging, incentives, and gateway technologies to increase consumer interest in and adoption of home electrification.
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