Cindy McPherson Frantz is a Professor of Psychology and Environmental Studies at Oberlin College, where she has taught since 2002. She is a social and environmental psychologist whose research focuses broadly on humans’ relationship with the natural world, with an emphasis on promoting sustainable behavior. She is co-author of the widely used Connectedness to Nature Scale, and a founding developer of the Environmental Dashboard (www.oberlindashboard.org ), a socio-technical feedback platform designed to encourage conservation behavior, connect humans back to the natural world, and promote systems thinking.
Frantz co-founded and serves on the board of a local grass-roots non-profit focused on promoting residential energy efficiency. She also directs the Community-Based Social Marketing Research Project, a collaborative research program among faculty, students, and staff to develop, test, and promote behavior change programs that reduce Oberlin College’s carbon emissions. Frantz has BA from Williams College and a PhD from the University of Massachusetts Amherst.
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