Volume 6
Panel 6 Introduction
Conventional vs. Market Transformation Energy Efficiency Programs
Masoud Almassi, Enbridge Consumers Gas
We’re Cranking Now! A Motors Program Success Story
John Barbour, Susan Kulakowski, Energy Solutions; Alvin Harwick, Pacific Gas and Electric Company
Making It Happen: Incorporating Energy Efficiency into Government Purchasing
Patricia Barnes, Edward J. Wisniewski, Consortium for Energy Efficiency
Status and Future Directions of the ENERGY STAR® Program
Richard Brown, Carrie Webber, Jon Koomey, Lawrence Berkeley National Laboratory
Market Effects Assessment of a Commercial Food Service
Tim Caulfield, Equipoise Consulting, Inc.; Valerie Richardson, Pacific Gas and Electric’s 1998 Food Service Technology Center Market effects study Company; Richard S. Ridge, Ridge & Associates
The European Design Competition for Dedicated CFL Fixtures:
A Successful Example of Market Transformation
Flavio Conti, Vincent Berrutto, European Commission Joint Research Centre; Paolo Bertoldi, European Commission Directorate General Energy and Transport
The Role of Energy Efficiency Business Councils in the Development
of a Vibrant Energy Efficiency Sector in Developing Countries
Leslie Black Cordes, Joe William Loper, Michelle Reid Perez, Alliance to Save Energy
Determining the Success of Market Development Programs
and the Continuing Role of Government
Paul DeCotis, Jennifer Ellefsen, Helen Kim, Mark C. Coleman, New York State Energy Research and Development Authority
An Industry Transformation Framework for Achieving Sustainability
Patrick Eilert, Gary Fernstrom, Pacific Gas and Electric Company
Swoosh!? Awareness and Effects of the ENERGY STAR® Brand in Wisconsin
Appliance Efficiency Programs
Shel Feldman, Shel Feldman Management Consulting; Bobbi Tannenbaum, Energy Center of Wisconsin
The Role of Rebates in Market Transformation: Friend or Foe?
Michael Gibbs, Jeanne Townend, ICF Consulting
Approaches to Building Efficiency Businesses
Fred Gordon. Pacific Energy Associates, Inc.; John Jennings, Northwest Energy Efficiency Alliance; David Hewitt, Northeast Energy Efficiency Partnerships
Making Performance Analysis Business-as-Usual in the Industrial Compressed-Air Market
Jim Hanna, Pacific Gas and Electric Company; Michael Baker, SBW Consulting, Inc.
A Systematic Application of Theory-Based Implementation
and Evaluation of Market Transformation Programs
Steve Hastie, Navigant Consulting, Inc.; Ralph Prahl, Prahl & Associates; Philip Mosenthal, Optimal Energy, Inc.; Ann Clarke, Barbara Klein, KeySpan
Performance Tested Comfort Systems™: Creating a Business Model
for Northwest HVAC/Weatherization Contractor Training and Certification
Thomas Hewes, Oregon Office of Energy; Tom Dowling, Dowling Consulting Services, Inc.
The Elements of Sustainability
David C. Hewitt, Northeast Energy Efficiency Partnerships
Market Transformation for Dry-Type Distribution Transformers:
The Opportunity and the Challenges
Adam Hinge, Sustainable Energy Partnerships; Margaret Suozzo, American Council for an Energy-Efficient Economy; Ted Jones, Consortium for Energy Efficiency; David Korn, The Cadmus Group; Courtney Peverell, ICF Consulting
Green Lights and Blue Sky: Market Transformation Revealed
Marvin Horowitz, Demand Research; Kate Lewis, Angela Coyle, U.S. Environmental Protection Agency
The Importance of a Field Component to Program Design:
Market Transformation for the “Real World”
Sarah Johnson, Mark Newton, Ecos Consulting
Evaluations Demonstrate Federal Technical Assistance Programs Move the Market
Gretchen Jordan, Sandia National Laboratories; Nicholas Hall, John Reed, TecMRKT Works; Anne Sprunt-Crawley, U.S. Department of Energy, Federal Energy Management Program
Critical Differences between Residential HVAC Customers’
and Contractors’ Perceptions
Patricia A. Lawrence, Pacific Gas and Electric Company; John C. Jenkins, Opinion Dynamics
The Light at the End of the Tunnel:
Future Directions in Residential Lighting Fixture Programs
Jennifer McCormick, Bruce Mast, Patrice Ignelzi, Pacific Consulting Services; Shel Feldman, Shel Feldman Management Consulting; Ben Bronfman, Northwest Energy Efficiency Alliance
Expanding the Market for Commercial Skylighting
Jonathan McHugh, Lisa Heschong, Heschong Mahone Group
The Success of the DesignLights™ Consortium: Moving
the Commercial Lighting Market beyond Technology and into the Design Community
Mike Mernick, ICF Consulting, Inc.; Sarah Dagher, Northeast Energy Efficiency Partnerships, Inc.; Brad Kates, Opinion Dynamics
A Modified Delphi Approach to Predict Market Transformation Programs Effects
Philip Mosenthal, Optimal Energy, Inc.; Ralph Prahl, Prahl & Associates; Chris Neme, Vermont Energy Investment Corp.; Robert J. Cuomo, NSTAR
Performance Metrics for Market Transformation Programs:
Incentivizing Progress without Strangling Creativity
Steven Nadel, American Council for an Energy-Efficient Economy; David C. Hewitt, Northeast Energy Efficiency Partnerships; Noah Horowitz, Natural Resources Defense Council; Lauren Casentini, Four Winds Alliance
Optimal Market Transformation Program Planning and Evaluation
Michael Parti, Cynthia Parti, Applied Econometrics, Inc.
Building Operator Certification: A Market Transformation Venture Becomes Self-Supporting
Cynthia Putnam, Northwest Energy Efficiency Council; Jane S. Peters, Research Into Action, Inc.; Alan Mulak, Northeast Energy Efficiency Partnership
NYSERDA’s Approach for Commercial Lighting Market Transformation
Priscilla Richards, New York State Energy Research and Development Authority
New Product Development: The Pipeline for Future ENERGY STAR® Growth
Marla Sanchez, U.S. Environmental Protection Agency; Robin Clark, ICF Consulting; Andrew Fanara, Craig Hershberg, Rachel Schmeltz, U.S. Environmental Protection Agency
Marketplace Diffusion Theory and the Penetration of Combined Heat and Power
Anna Monis Shipley, American Council for an Energy-Efficient Economy; John A. “Skip” Laitner, U.S. Environmental Protection Agency; R. Neal Elliott, American Council for an Energy-Efficient Economy
Measuring Market Transformation Progress & the Binomial Test:
Recent Experience at Boston Gas Company
Richard Spellman, GDS Associates, Inc.; Bruce Johnson, Boston Gas Company; Lori Megdal, Megdal & Associates; Shel Feldman, Shel Feldman Management Consulting
Baseline, Retention and Persistence Studies to Track Market Transformation Goals
of Residential Compact Fluorescent Lamp Programs in Mexico
David Sumi, Lark Lee, Hagler Bailly Services
LED Traffic Lights: Signaling a Global Transformation
Margaret Suozzo, American Council for an Energy-Efficient Economy; Nils Borg, BorgCo, Sweden; Dan Frering, Lighting Research Center; Melissa Lucas, Consortium for Energy Efficiency; Paul Vrabel, ICF Consulting
Drivers of Market Transformation towards Energy Efficiency:
Analysis of a Case Study
Diana U´´rge-Vorsatz, Jochen Hauff, Central European University, Budapest, Hungary
Residential Market Transformation: National and Regional Indicators
Laura Van Wie McGrory, Lawrence Berkeley National Laboratory; Maureen McNamara, U.S. Environmental Protection Agency; Margaret Suozzo, American Council for an Energy-Efficient Economy
A Comparison of Lighting Market Transformation Programs
in New York, New England, Wisconsin, California and the Pacific Northwest
Paul Vrabel, Kathryn Gaffney, Heidi Curry, ICF Consulting
Redirecting Residential Lighting Programs for Market Transformation
Bruce J. Wall, David Hewitt, Northeast Energy Efficiency Partnerships, Inc.; Jeff Pratt, Pacific Energy Associates; Marc Ledbetter, Pacific Northwest National Laboratory
Tracking Energy Efficient Market Shares:
What Really Happened in the Wisconsin Residential HVAC Market!
Rick G. Winch, Opinion Dynamics Corporation; Richard Hasselman, Energy Center of Wisconsin; Amy C. Boyer, Opinion Dynamics Corporation