Volume 7 - Market Transformation

Panel 7 Introduction

Navigating Market Transformation through New England's Minefield of Deregulation

Scott Albert, Boston Edison Company

Buying Market Transformation—A Cautionary Tale from the Northwest

David Baylon, Bob Davis, Ecotope, Inc.; Tom Hewes, Oregon Department of Energy

A Theory-Based Approach to Market Transformation

Carl Blumstein, University of California, Berkeley; Seymour Goldstone, California Energy Commission; Loren Lutzenhiser, Washington State University

Toward a Methodology for Evaluating Market Transformation Programs

Ben Bronfman, Northwest Energy Efficiency Alliance

Citizens Utilities Company's Successful Residential New Construction Market Transformation Program

Timothy O. Caulfield, Equipoise Consulting Incorporated; MaryAnn Shepherd, Citizens Utilities Company

Effective Market Transformation from Energy Centers

Jim Chace, Marc Fountain, Mark Hydeman, Traci Grundon, Pacific Gas and Electric Company; Charles C. Benton, University of California, Berkeley

Transforming the Market for Commercial and Industrial Distribution Transformers: A Government, Manufacturer, and Utility Collaboration

Andrew deLaski, Consortium for Energy Efficiency; John Gauthier, National Electrical Manufacturers Association; John Shugars, Lawrence Berkeley National Laboratory; Margaret Suozzo, American Council for an Energy-Efficient Economy; Scott Thigpen, U.S. Environmental Protection Agency

The Energy Star® Purchasing Initiative

Jennifer R. Dolin, U.S. Environmental Protection Agency; Ned Raynolds, Lawrence Berkeley National Laboratory

The Northwest Energy Efficiency Alliance: An Umbrella for Market Transformation in the Northwest

Margaret Gardner, John Jennings, Northwest Energy Efficiency Alliance

Metrics for Measuring Performance of Market Transformation Initiatives

Fred Gordon, Pacific Energy Associates, Inc.; Jeff Schlegel, Schlegel & Associates; Kevin Grabner, KG Energy Consulting; Paul Horowitz, PAH Associates; Dave Hewitt, Pacific Energy Associates, Inc.; Cort Richardson, Cort Richardson and Associates; Jeff Pratt, Pacific Energy Associates, Inc.

WashWise Cleans Up the Northwest: Lessons Learned from the Northwest High-Efficiency Clothes Washer Initiative

Lois M. Gordon, Dana L. Banks, Marguerite E. Brenneke, Portland Energy Conservation, Inc.

Energy Codes and Market Transformation in the Northwest: A Fresh Look

Jeff Harris, Northwest Energy Efficiency Alliance; Doug Mahone, Heschong Mahone Group

A Roadmap for Simultaneously Developing the Supply and Demand for Energy-Efficient Beverage Vending Machines

Noah D. Horowitz, Natural Resources Defense Council; Jennifer Dolin, U.S. Environmental Protection Agency; Margaret Suozzo, American Council for an Energy-Efficient Economy; Mark LaFrance, U.S. Department of Energy

Energy-Efficiency in Massachusetts: Going Beyond the Mantra of Market Transformation

Paul A. Horowitz, PAH Associates; Jeffrey A. Schlegel, Schlegel & Associates

Wheat, Chaff, and Conflicting Definitions in Market Transformation

Kenneth M. Keating, Bonneville Power Administration; David B. Goldstein, Natural Resources Defense Council; Tom Eckman, NW Energy Efficiency Alliance; Peter Miller, Natural Resources Defense Council

The Evolution of Market Transformation in the Energy Efficiency Industry

Rick Kunkle, WSU Energy Program; Loren Lutzenhiser, Washington State University

Geothermal Heat Pumps: A Mid-Term Status Report on a $100 Million Public/Private Market Transformation Effort

Michael L’Ecuyer, Harvey M. Sachs, Geothermal Heat Pump Consortium

Collaborative Intervention: Change from the Inside Out

Aimee McKane, Lawrence Berkeley National Laboratory; R. Neal Elliott, American Council for an Energy-Efficient Economy; John Reese, U.S. Department of Energy; Vestal Tutterow, Lawrence Berkeley National Laboratory

Measuring the Market Effects of Utility Programs: Lessons from California

Bruce Mast, Pacific Consulting Services Inc.; Jane S. Peters, Research Into Action, Inc.; Lori Megdal, Megdal & Associates; Patrice Ignelzi, Pacific Consulting Services Inc.; Noah Horowitz, Natural Resources Defense Council

Regional Coordination of the Energy Star® Residential Fixture Program: Design, Implementation, and Early Observations

Jody Moore, Ecos Consulting; Lois Gordon, Portland Energy Conservation, Inc.; Linda Latham, Latham Consulting

Selecting Technologies and Practices for New Market Transformation Initiatives

Steven Nadel, Margaret Suozzo, American Council for an Energy-Efficient Economy

Ten Years of Market Transformation Programs: From the Home of Power Smart

Dennis J. Nelson, Kenneth H. Tiedemann, G. Derek Henriques, BC Hydro

Estimating Market Transformation Effects of Informational Programs

Kirtida Parikh, Consultant to Equipoise Consulting, Inc.; Mary Dimit, Pacific Gas and Electric Company

Selling Energy Efficiency: The Rules of the Game are Stacked Against You... So Break Them!

Sam Rashkin, U.S. Environmental Protection Agency

The Market Effects of SDG &E’s and PG& E’s Commercial Lighting Efficiency Programs

Mitchell Rosenberg, Mitchell Rufo, Xenergy Inc.; Athena Besa, San Diego Gas and Electric Company; Mary O'Drain, Pacific Gas and Electric Company

Northwest Manufactured Homes: A Key Market for Energy Star® Products?

Linda J. Sandahl, Theresa L. Odell, Pacific Northwest National Laboratory

Swedish Procurement and Market Activities—Different Design Solutions on Different Markets

Heini-Marja Suvilehto, EM, Egil Öfverholm, EM, The Swedish National Energy Administration

Technology Procurement as a Market Transformation Tool

Alison ten Cate, U.S. Environmental Protection Agency; Jeff Harris, Lawrence Berkeley National Laboratory; John Shugars, Consultant to Lawrence Berkeley National Laboratory; Hans Westling, Promandat ab

How to Calculate Financial Information for Home Energy Raters, Lenders, and Savvy Home Buyers

Robin K. Vieira, Jo Ellen Cummings, Philip W. Fairey, Kashif Hannani, Florida Solar Energy Center

Residential Market Transformation: A Regionally Reasonable Approach?

Bruce J. Wall, David Hewitt, Northeast Energy Efficiency Partnerships, Inc.