Volume 1 - Human Dimensions of Energy Consumption

Panel 1 Introduction

Conservation Advertising Campaigns and Advertising Effectiveness Research: The Right Combination to Solidify the Conservation Ethic

Lynn Auch, O’Neill & Company, Inc.; Mike McDonald, Puget Sound Power & Light Company, Inc.

Modeling Technology Adoption and DSM Program Participation Decisions

Susan Buller, Pacific Gas and Electric Company; Glen Weisbrod, HBRS, Inc.; Kenneth Train and Richard Barnes, XENERGY Inc.

Measuring the Rebound Effect as a Result of a Residential Fuel-Switching Program

Meng Chi and Jeff K. Magouirk, Public Service Company of Colorado

Developing the Supply Side of Existing State Controlled Energy Consultancy

Inger-Marie Christensen, AKF, Institute of Local Government Studies

Are Investments in Energy Efficiency Over or Under?: An Analysis of the Literature

William H. Golove, Lawrence Berkeley Laboratory

Forecasting Needs for the Emerging Cultural/Social Energy Paradigm

Lana A. Greening, The University of Alabama

An Organizational Culture Perspective on the Role of Swedish Energy Utilities in Promoting Energy-Efficient End-Use Technologies

Leif G. W. Gustavsson, University of Lund

Barriers to Non-Compressor Cooling: Air Conditioners in Social Context

David R. Hall, David G. Hungerford, and Bruce Hackett, University of California, Davis

Do Savings from Energy Education Persist?

Merrilee S. Harrigan, Alliance to Save Energy; Judith M. Gregory, Applied Energy Research

Bounded Decision Making and Analytical Biases in Demand Side Management

Kathryn B. Janda, Lawrence Berkeley Laboratory

Expanding the Human Dimensions Research Agenda

Willett Kempton, University of Delaware; Lee Schipper, Lawrence Berkeley Laboratory

Social Marketing: The Road to Maximizing the Sustainability of Energy Efficiency and DSM Savings

Kurt Kiefer, Wisconsin Power & Light; William LeBlanc, Barakat & Chamberlain, Inc.; Shel Feldman, Wisconsin Center for Demand-Side Research

Institutional Change or Spare Change: A Case Study of the Persistence of Utility DSM Behavior Produced by Regulatory Incentives

Martin G. Kushler, Michigan Public Service Commission

Why Isn’t the Housing Stock More Efficient?: Organizational Networks and Technology Transfer

Loren Lutzenhiser, Washington State University

Finding Methods to Estimate Social Benefits of Low-Income Energy Efficiency Programs

Lori M. Megdal, Cambridge Systematic, Inc.; Melissa Piper, Niagara Mohawk Power Coloration

When the Straight Line Is Not the Fastest Route: Counterintuitive Approaches to improving Energy Efficiency in Buildings

John H. Morrill, American Council for an Energy-Efficient Economy

Moving a Residential Saturation Retrofit Program from Low-Income to Higher-Income Neighborhoods

Ilene Obstfeld, Kevin W. Moore, and Brian A. Weiner, XENERGY Inc.; Victor E. Espinosa, Jr., Los Angeles Department of Water and Power

The Conservation Potential of Lifestyle Changes

Mickey Rockwell, B.C. Hydro; Matthew F. Rose, Synergic Resources Coloration

The Detroit Edison Low-Income Customer Service Program: Effective Methods to Reduce High Non-Heating Electric Use

Mitchell Rosenberg and Jill Feblowitz, XENERGY Inc.

American Multi-Family Conservation in Kraków

Cheryl A. Samson, Lakeland Utility Conservation, Inc.

Consumer Rationality and Energy Efficiency

Alan H. Sanstad, Lawrence Berkeley Laboratory; Richard B. Howarth, University of California

Is Market Transformation Happening Right Under Our Eyes?

Rebecca Vories, Infinite Energy; Mitchell Rosenberg, XENERGY Inc.

Market Signals Fall Short as Policy Instruments to Encourage Energy Savings in the Home

Harold Wilhite, Ressurskonsult (Oslo) and Jyukanhyo Research Institute (Tokyo)

lnnovativeness, Predisposition, and Freeridership

Phillip A. Windell, Jane S. Peters, and Matei Perussi, Barakat & Chamberlain, Inc.