New York Energy $martSM Cool It! Market Research Report
Report Number	A053
Author Info	Eric Mendelsohn, Steven Nadel and Sarah Black
Details	EXECUTIVE SUMMARY This research was conducted at the end of the New York Energy $martSM Cool It! campaign in order to characterize the New York State marketplace for energy-efficient commercial packaged refrigeration equipment. In 2003, at the beginning of the Cool It! campaign, ACEEE conducted research that established baseline evaluation metrics and an initial depiction of the marketplace (Smith 2003). This report updates that research, describes some of the changes over the past two years, draws conclusions, and makes recommendations. As in the earlier study, we focused on three particular types of equipment: commercial icemakers, reach-in solid-door refrigerators and freezers, and refrigerated beverage vending machines. The retail chain for each type of commercial refrigeration equipment consist primarily of three familiar groups of market actors: the equipment manufacturers, the distributors (who sell to consultants, contractors, and end-users), and the end-users. In the case of vending machines, there is a fourth actor, arguably the most influential one: the major international beverage companies that write the specifications that govern the purchase of beverage machines for their retail chains nationwide. We surveyed the targeted market actors to meet the following objectives: To identify market actors’ awareness of energy-efficient equipment and standards perceptions of energy-efficient reach-in refrigerators and freezers, icemakers, and refrigerated beverage vending machines perceptions of the comparative purchase and operating costs of energy-efficient equipment To identify manufacturers’ and distributors’ opinions about the current market share of efficient equipment beliefs about the features most attractive to customers/end-users To identify the view of customers/end-users about necessary and desirable features To identify market actors’ awareness of NYSERDA’s Energy $mart and Cool It! programs The survey forms varied for the different actors and equipment types and we designed them to reveal respondents’ differing knowledge of energy efficiency standards.
Other Info	74 pp., August 2005 View full report for free as a PDF file.
Publication Price	$ 23.00 each
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