Screening Market Transformation Opportunities: Lessons from the Last Decade, Promising Targets for the Next Decade

Steven Nadel

2002

ABSTRACT

From 1996 to 1998, several studies sought to identify the most promising targets for market transformation programs based on such factors as potential energy savings, measure cost-effectiveness, and likelihood of initiative success. As a result of that work, regional and national programs pursued many of the most promising opportunities. We begin this report by reviewing the results of the past studies and assessing how highly ranked initiatives have since fared in the market, and then we identify factors associated with success.

Markets and market transformation thinking have both evolved since the earlier studies were conducted. In order to update this work, we conducted a new screening study to identify promising market transformation targets for the next decade. The next steps in this report include summarizing this analysis, identifying the most promising initiatives, and offering recommendations for program planners and implementers.

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21 pp., 2002, $13.00, U022