Comparative Energy Information and Its Potential in Promoting Residential Energy Efficiency
Christine Egan
September, 1999
ABSTRACT
Policy is the primary mechanism through which government articulates societal
goals and resolves problems affecting its citizens. This thesis concerns
itself with one particular type of policy information policy. This
thesis examines information provision in energy policy and in particular,
its potential in the promotion of energy efficiency. It systematically tests
a range of graph-based formats with actual users to determine which is most
easily comprehended and most likely to motivate action. The graphs are intended
to provide information about their recipients' residential energy use at
regular intervals. The graphs are also comparative, anonymously comparing
recipients' energy use with that of others in relevant groupings.
This thesis reports on a complete research cycle from initial concept development
through implementation evaluation. The thesis begins with literature reviews
of related, existing research. Next, I discuss my initial field research
semi-structured interviews testing the preliminary program concepts
with consumers. The initial interviews were used to select among alternative
information displays, narrowing down the uncertainties to a small set of
well-defined questions. As a third step, I present a detailed analysis of
a large-scale survey based upon questions remaining after the qualitative,
semi-structured interviews. Finally, I evaluated the first test case of an
actual program implementation. My primary findings were that customers value
comparative information about their home's energy use; that easy to understand
graphical representations of comparative energy use can be created; but that
further research is need to determine the extent to which comparative energy
information promotes improvements in residential energy efficiency.
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103 pp., 1999, $20.00, A993
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