Approaching Commercial Sector Market Transformation by Market Segment: Opportunities in Schools

Jennifer Thorne

August 2000

Abstract

This report is intended to provide background on the opportunities for market transformation initiatives targeting schools, specifically K-12. First, we characterize the schools segment according to size, energy use, and savings opportunities. Second, we describe the key decision-makers, decision processes, and market barriers influencing energy use in new and existing school buildings. Third, we examine new market transformation approaches addressing schools. Finally, we discuss recommendations for new initiatives.

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