Volume 1: Human Dimensions of Energy Consumption

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Volume 1: Human Dimensions of Energy Consumption

Conservation Advertising Campaigns and Advertising Effectiveness Research: The
Right Combination to Solidify the Conservation Ethic 1.1
Lynn Auch, O'Neill & Company, Inc.
Mike McDonald, Puget Sound Power & Light Company, Inc.

Modeling Technology Adoption and DSM Program Participation Decisions 1.9
Susan Buller, Pacific Gas and Electric Company
Glen Weisbrod, HBRS, Inc.
Kenneth Train and Richard Barnes, XENERGY, Inc.

Measuring the Rebound Effect as a Result of a Residential Fuel-Switching Program 1.19
Meng Chi and Jeff K. Magouirk, Public Service Company of Colorado

Developing the Supply Side of Existing State Controlled Energy Consultancy 1.27
Inger-Marie Christensen, AKF, Institute of Local Government Studies

re Investments in Energy Efficiency Over or Under?: An Analysis of the Literature 1.37
William H. Golove, Lawrence Berkeley Laboratory

Forecasting Needs for the Emerging Cultural/Social Energy Paradigm 1.45
Lorna A. Greening, The University of Alabama

An Organizational Culture Perspective on the Role of Swedish Energy Utilities in
Promoting Energy-Efficient End-Use Technologies 1.53
Leif G. W. Gustavsson, University of Lund

Barriers to Non-Compressor Cooling: Air Conditioners in Social Context 1.59
David R. Hall, David G. Hungerford, and Bruce Hackett, University of
California, Davis

Do Savings from Energy Education Persist? 1.65
Merrilee S. Harrigan, Alliance to Save Energy
Judith M. Gregory, Applied Energy Research

Bounded Decision Making and Analytical Biases in Demand-Side Management 1.75
Kathryn B. Janda, Lawrence Berkeley Laboratory

Expanding the Human Dimensions Research Agenda 1.85
Willett Kempton, University of Delaware
Lee Schipper, Lawrence Berkeley Laboratory

Social Marketing: The Road to Maximizing the Sustainability of Energy Efficiency and
DSM Savings 1.91
Kurt Kiefer, Wisconsin Power & Light
William LeBlanc, Barakat & Chamberlin, Inc.
Shel Feldman, Wisconsin Center for Demand-Side Research

Institutional Change or Spare Change: A Case Study of the Persistence of Utility
DSM Behavior Produced by Regulatory Incentives 1.101
Martin G. Kushler, Michigan Public Service Commission

Why Isn't the Housing Stock More Efficient?: Organizational Networks and Technology
Transfer 1.109
Loren Lutzenhiser, Washington State University

Finding Methods to Estimate Social Benefits of Low-Income Energy Efficiency
Programs 1.19
Lori M. Megdal, Cambridge Systematics, Inc.
Melissa Piper, Niagara Mohawk Power Corporation

When the Straight Line Is Not the Fastest Route: Counterintuitive Approaches to
Improving Energy Efficiency in Buildings 1.133
John H. Morrill, American Council for an Energy-Efficient Economy

Moving a Residential Saturation Retrofit Program from Low-Income to Higher-Income
Neighborhoods 1.145
Ilene Obstfeld, Kevin W. Moore, and Brian A. Weiner, XENERGY, Inc.
Victor E. Espinosa, Jr., Los Angeles Department of Water and Power

The Conservation Potential of Lifestyle Changes 1.153
Mickey Rockwell, B.C. Hydro
Matthew F. Rose, Synergic Resources Corporation

The Detroit Edison Low-Income Customer Service Program: Effective Methods to
Reduce High Non-Heating Electric Use 1.159
Mitchell Rosenberg and Jill Feblowitz, XENERGY, Inc.

American Multi-Family Conservation in Kraków 1.169
Cheryl A. Samson, Lakeland Utility Conservation, Inc.

Consumer Rationality and Energy Efficiency 1.175
Alan H. Sanstad, Lawrence Berkeley Laboratory
Richard B. Howarth, University of California

Is Market Transformation Happening Right Under Our Eyes? 1.185
Rebecca Vories, Infinite Energy
Mitchell Rosenberg, XENERGY, Inc.

Market Signals Fall Short as Policy Instruments to Encourage Energy Savings in the
Home 1.193
Harold Wilhite, Ressurskonsult (Oslo), Jyukankyo Research Institute (Tokyo)

Innovativeness, Predisposition, and Freeridership 1.201
Phillip A. Windell, Jane S. Peters, and Matei Perussi, Barakat & Chamberlin,
Inc.

Back to: 1994 Summer Study