Announced in June 2007, Efficiency New Brunswick's Industrial Program represents both an innovative program design and customized approach, specifically geared to bring energy investment decisions to action in the province's large industrial sector. This paper presents the Industrial Program as an example of how effective program policy, design and implementation, managed as an integrated continuum, can lead to significant results and excellent stakeholder value.

The paper provides an outline of the unique mandate of Efficiency NB as an Agency delivering energy efficiency programs and services, followed by a profile of New Brunswick's industrial sector. It then presents a summary of the Program's evolution from an initial conservation potential analysis, through the design phase, to implementation and ongoing operation. The paper presents the principal mechanisms by which the Program effectively brings investment decisions to action and concludes by presenting lessons learned.