ORAL PRESENTATIONS 87 Transforming the Residential Buildings Market through High Performance Homes and a National Home Performance Label—The DOE Building America Challenge Edward Pollock, U.S. Department of Energy Lead Author James Lyons, Newport Partners Co-Author 92 Residential Building Code Change: Market Transformation Success, Back to the Beginning for ENERGY STAR Homes Program Implementation Kendall Youngblood, Energy Trust of Oregon Lead Author Anne Brink, NNEA Co-Author 95 LED Lighting: Applying Lessons Learned from the CFL Experience Jeff McCullough, Pacific Northwest National Laboratory Lead Author Marc R. Ledbbetter, Pacific Northwest National Laboratory Co-Author Linda Sandahl, Pacific Northwest National Laboratory Co-Author Theresa Gilbride, Pacific Northwest National Laboratory Co-Author My Ton, Pacific Northwest National Laboratory Co-Author James Brodrick, U.S. Department of Energy Co-Author 149 Selling Efficiency amid the Green Revolution: Innovative Marketing Approaches at Three Statewide Efficiency Programs Chris Schultz-Buechner, Wisconsin Energy Conservation Corp. Lead Author Leigh Winterbottom, Vermont Energy Investment Corporation Co-Author Michel Gregory, Energy Trust of Oregon, Inc. Co-Author 192 Estimating Energy Savings for a Commercial Market Transformation Initiative Cathy Chappell, Heschong-Mahone Group Lead Author David Cohan, NEEA Co-Author 202 A Bright Idea in Commercial Lighting: New Brunswick’s Success with an Upstream Incentive Approach Robin Rocca, Efficiency New Brunswick Lead Author Douglas Baston, North Atlantic Energy Advisors Co-Author Gabe Arnold, Vermont Energy Investment Corporation Co-Author Jonathan I. Kleinman, Optimal Energy, Inc. Co-Author 262 Market Penetration of ENERGY STAR Qualified Appliances: An Analysis of Various Predictor Variables Bill McNary, D&R International Lead Author 291 Greening Leased Spaces: Opportunities and Challenges Kif Scheuer, Strategic Energy Innovations Lead Author Craig McDonald, Navigant Consulting Co-Author Sean Ivery, Navigant Consulting Co-Author 313 Phasing Out of Incandescent Lamps - Lessons Learned from One of the Trailblazers Melanie Slade, Australian Greenhouse Office Lead Author 327 It's the Size of the Reduction Target, Stupid! The Need for a Wholesale Re-Think of Energy Efficiency Policy in UK Housing Gavin Killip, Environmental Change Institute Lead Author 344 Transitioning from a Single HERS Provider Delivery Model to a Market-based Rating Infrastructure Brian Smith, ICF International Lead Author Bruce Bennett, GDS Associates, Inc. Co-Author 408 The Greening of Retail—Opportunities for Increased Retail Engagement on Energy Efficiency Anna Siefken, ICF International Lead Author Jill Vohr, U.S. Environmental Protection Agency Co-Author Hewan Tomlinson, U.S. Environmental Protection Agency Co-Author Lindsey Gertler, ICF International Co-Author 441 Taking Efficiency Mainstream: How to Meet Consumer Needs in a Changing Market Katie Ackerly, American Council for an Energy-Efficient Economy Lead Author Jennifer Amann, American Council for an Energy-Efficient Economy Co-Author Sarah Black , American Council for an Energy-Efficient Economy Co-Author 460 Market Transformation and Guiding Principles of Sustainability Paul Sheldon, Ecos Consulting, Inc. Lead Author 465 CFLs, Mercury and Mayhem! The Energy Efficiency Community Responds Vicki Fulbright Calwell, Ecos Consulting, Inc. Lead Author 470 New Program Designs for the New CFL Market Christopher Granda, Vermont Energy Investment Corporation Lead Author 477 80 PLUS: Market Impacts and Lessons Learned Ryan Rasmussen, Ecos Consulting, Inc. Lead Author 479 Magical Mystery Devices or Not: How Do LED Lamps and Luminaires Really Measure-Up Mia Paget, Pacific Northwest National Laboratory Lead Author Jeff McCullough, Pacific Northwest National Laboratory Co-Author Heidi Steward, Pacific Northwest National Laboratory Co-Author 488 ENERGY STAR Quantity Quotes—A Tool for Reaching Large Purchasers of Energy-Efficient Products Ari Reeves, D&R International Lead Author Lani Macrae, U.S. Department of Energy Co-Author Dana Schallheim, D&R International Co-Author 500 Bringing Efficiency into the Mainstream of Real Estate Finance: Outreach to Appraisers, Brokers and Lenders Cliff Majersik, Institute for Market Transformation Lead Author 531 ENERGY STAR Qualified Fixtures See the Light of Day: How the Puget Sound Effort Changed the Market Emily Pearce, Ecos Consulting, Inc. Lead Author 561 A Plan to Bridge the Gap between Energy Efficiency, Demand Response and Renewable Generation Michael Messenger Lead Author 602 Changing Behaviors: Web Site Design in a Market Transformation Context David Hicks, National Renewable Energy Laboratory Lead Author 606 Converging Trends: Promise for Accelerating Market Transformation Ann Edminster, Design Avenues Lead Author 616 Market Incentives for Zero Energy Homes Bill Dakin, Davis Energy Group Lead Author Bill Kelly, SunPower Corporation Co-Author 627 Energy Efficient Remodeling Protocols—Phase I Results Michael Freedberg, U.S. Dept. of Housing & Urban Development Lead Author Robert L. Knight, Bevilacqua-Knight, Inc. Co-Author Chris Fennell, IBTS Co-Author Conrad Metcalfe, Performance Systems Development, Inc. Co-Author 663 Walking the Aisles: What Motivates CFL Purchases at the Time of Sale? Daisy Allen, KEMA, Inc. Lead Author Kathleen Gaffney, KEMA, Inc. Co-Author Jennifer Canseco, KEMA, Inc. Co-Author 664 Lighting Market Transformation Efforts in the Northwest: Are We Done Yet? Tami Rasmussen, KEMA, Inc. Lead Author Kathleen Gaffney, KEMA, Inc. Co-Author Jennifer Canseco, KEMA, Inc. Co-Author 695 Scalable Lighting Solutions for the Mainstream Market Carol Jones, Pacific Northwest National Laboratory Lead Author Scott Thigpen, Booz Allen Hamilton Co-Author Michael Myer, Pacific Northwest National Laboratory Co-Author 713 Industry Led Market Transformation Ian Jarvis, EnerLife Consulting Lead Author Marion Fraser, Office of the Minister of Energy Co-Author 721 Cooking Up a New Approach for Program Design II: A Recipe for Success Afroz Khan, Consortium for Energy Efficiency Lead Author Kate Lewis, U.S. Environmental Protection Agency Co-Author Al Dietemann, City of Seattle Co-Author Andrew Doeschot, Pacific Gas & Electric Company Co-Author Marilyn Dare, New York State Energy Research and Development Authority Co-Author Mindy Guilfoyle, Franklin Energy/Focus on Energy Co-Author Ella Abadir, So Cal Gas Company Co-Author     ALTERNATE PAPERS (Papers in this category will be published in the proceedings, but presentation will be scheduled as a Display unless the paper is shifted to an Oral Presentation.) 312 Energy Star Lamp Testing—Informing Decision Making Melanie Slade, Australian Greenhouse Office Lead Author 667 Impacts of Advertising on Market Transformation: A Case Study of PG&E’s 2007 CFL Marketing Campaign Jennifer Canseco, KEMA, Inc. Lead Author Kathleen Gaffney, KEMA, Inc. Co-Author

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