2002 ACEEE Summer Study on Energy Efficiency in Buildings

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2002 ACEEE Informal Sessions Descriptions

Additional Informal Sessions may be organized on-site during the Summer Study. Visit the office in Surf and Sand to sign up for an Informal Session.

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Session Synopsis - "Making the Business Case from Top to Bottom"

Blaine Collison, ENERGY STAR

Thursday, August 22
2:00 PM - 4:00 PM

Real success in motivating corporate action to improve energy performance requires motivating decision makers at many levels throughout the corporation -- from the boardroom to the boiler room. Reaching this range of decision makers requires a diverse set of efforts from editorial outreach in the general press to decision support tools used at the facility level. The Energy Star program is supporting work across this full spectrum of approaches. In this session, representatives of the Commercial and Industrial Partnership of Energy Star will lead a discussion of these efforts. The discussion will touch on the Energy Star "business-to-business" brand campaign, editorial outreach, corporate-level energy and financial performance indicators, business sector value propositions, and various tools for quantifying the financial value of energy efficiency. In addition to providing information on these established and emerging Energy Star efforts, another goal of this session with be to foster peer-to-peer exchange on successful approaches for making the business case for investment in energy efficiency to corporate and public sector decision makers.

About 2002SS Conf. Calendar Sessions Schedule Informal Sessions Preliminary Program Sponsors Registration